RELIABLE SALESFORCE ADVANCED-CROSS-CHANNEL EXAM BOOK - VALID ADVANCED-CROSS-CHANNEL TEST PREP

Reliable Salesforce Advanced-Cross-Channel Exam Book - Valid Advanced-Cross-Channel Test Prep

Reliable Salesforce Advanced-Cross-Channel Exam Book - Valid Advanced-Cross-Channel Test Prep

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To pass Advanced-Cross-Channel exam, candidates must demonstrate their proficiency in a wide range of topics, including marketing automation, customer journey mapping, segmentation and targeting, A/B testing, and analytics. They must also be able to configure and customize the Salesforce Marketing Cloud platform to meet the specific needs of their organization, and integrate it with other Salesforce products, such as Sales Cloud and Service Cloud. The Salesforce Advanced Cross Channel Accredited Professional certification is a valuable asset for any marketing professional, as it demonstrates their ability to design and execute successful cross-channel marketing campaigns that drive business growth and customer satisfaction.

Salesforce Advanced-Cross-Channel Accredited Professional Certification Exam is a great investment for professionals who work with Salesforce Marketing Cloud. Salesforce Advanced Cross Channel Accredited Professional certification demonstrates that you have the skills and knowledge to design and implement effective cross-channel marketing campaigns that engage customers across multiple channels. Additionally, it showcases your expertise in using Salesforce Marketing Cloud to its fullest potential, which can lead to new job opportunities and career advancement.

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q68-Q73):

NEW QUESTION # 68
When are customers eligible to be send a message in STO(when customer will engage then its sent)

  • A. with the next hour
  • B. At the hour user engages Within the next 24hours
  • C. immediately when the STO activity arrives
  • D. Within the first minute of next hour.

Answer: B

Explanation:
Understanding Send Time Optimization (STO):
* Purpose:STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
* How it Works:STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
STO Send Time Logic:
* Prediction Window:STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
* Send at Predicted Hour:The email is sent during that predicted hour.
* It's not immediate:STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
* It's not within the first minute of the next hour:STO determines a specific hour, not just the start of the next hour.
* It's not necessarily within the next hour:The predicted hour could be several hours away, depending on the subscriber's engagement history.


NEW QUESTION # 69
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

  • A. Journey Data is a set of static values passed into the Journey for each contact
  • B. Contact Data is a set of static values passed into the Journey for each contact
  • C. Contact Data is dynamic data that retrieves the latest value upon decision split execution
  • D. Journey Data is dynamic data that retrieves the latest value upon decision split execution

Answer: A,C


NEW QUESTION # 70
What is prerequisite for email/web recommendations: select 2

  • A. collect tracking code
  • B. catalog

Answer: A,B

Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.


NEW QUESTION # 71
Where would you add a topic profile

  • A. Workspace settings
  • B. Social studio engage
  • C. Admin settings
  • D. Social studio automate

Answer: C

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.


NEW QUESTION # 72
What is true about contact data and journey data.

  • A. Contact data is static and journey data is updated data
  • B. Journey data is static and contact data is updated data.

Answer: B


NEW QUESTION # 73
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